This is nice. The tissue actually features two lines from a well-known poem called "Bringing in the Wine 将进酒" by famous Tang dynasty poet Li Bai/Li Bo 李白 (701-762).
Oh, let a man of spirit venture where he pleases
And never tip his golden cup empty towards the moon!
(translation taken from 《唐诗三百首》中英文双语对照完整版 300 Tang Poems with translation, hosted by the University of Virginia's Chinese Text Inititative)
But that, of course, still doesn't explain why they had to use beer jugs for the birthplace of wineculture ...
(The simplest explanation is that the rather unspecific jiu 酒 - which can be used to describe all sorts of alcohol creations, ranging from beer (pijiu 啤酒) to schnapps (baijiu 白酒) - is translated as "wine" in this particular poem, so our tissue producers went with that particular translation, no matter what graphics they used :). )
Taken in Qingdao. Thanks, Wieland！